Lipstick, Foundation and Eyelash extension 3D Makeup — Instagram Filter Review

Published on May 4, 2019 | Filter name: "Makeup"

Filter creator: Ksusha Lutceva (@ksubones)

I am definitely not a qualified person to asses a face makeup and I'll try to speak about my opinion related to the AR use for makeup and other types of try-on experiences. The Instagram face mask simply called "Makeup" allows you to try out different lipstick makeup colors alongside eyelash extension and foundation. From what I can see, there are three different lipstick color variations: plum, red and pink.  You also have a virtual eyelash extension and foundation applied to your face. The fourth one just removes the effect completely so you can see how you look without the filters applied to your face.

The reason why I love that experience because it uses augmented reality to allow user try-on different makeup options. Of course, this is far from being a useable AR makeup app compared to those who actually augmented makeup that people can actually buy online.  It doesn't pretend to be such. There are quite a few AR makeup apps that allow you to do just that, like YouCam Makeup app, ModiFace, and others.

virtual 3D makeup Instagram filter

Makeup companies understand the huge potential of the augmented reality (AR) medium to help promote their makeup products. AR technology like that can be used in online advertising, so instead of you seeing how the makeup looks on someone else, you will be able to try it yourself by just clicking on the ad itself. 

You can just imagine how useful it is to have an advertisement or even just being able to try on the virtual makeup in augmented reality using WebAR when browsing through an online makeup shopping catalog.

If you check out the other type of similar AR experiences, full pledges AR makeup apps, you can see that you can try on many types of makeup and beauty products, including hair colors, hairstyles, eye shadows, eyeliner, foundations, lipsticks, eye color, stylish accessories (e.g. headbands, floral hair pieces, earrings etc.), face powder, blusher (cheek coloring), concealers, BB cream (blemish balm) and even see how you look after different plastic surgeries.

We are also not limited to having this on the face, we are talking about a complete makeover, even clothing, body accessories—literally almost anything you can try out there. Web AR technologies enable this type of try-on experiences to be used while browsing the web. We already see this being used in product visualization when people can preview how a product is in their physical location in augmented reality. They observe the real size of the product and if it's a furniture for example (e.g. IKEA app), you can measure and see if the furniture can fit into a certain space in your room.

There are also already makeup mirrors that are positioned in physical stores and allow people to try the makeup virtually before buying and without even needing to try the physical one. Of course, there is also the feeling of the makeup or any product in that matter, something that matter for many customers. However, imagine shopping for products online, this is by far the best technology there is that can allow you to try the makeup product before you buy it.

Because this is all digital, this can be shared online, use in chats to look at your best without even wearing any makeup at all, just the digital one. You can ask friends for their opinion, take photos or videos with it, etc. Once the makeup is digitized, there are endless opportunities for sharing the experience and crosslink it with other online social experiences altogether.

This particular makeup Instagram face mask looks very convincing. I really like the 3D virtual eyelash extension. If you put your hands just where the eyelash extension is you can see that it's virtual. Even if you blink, it looks natural. I needed to just tap on the other filter quickly to check that this is not my real eyelashes.

virtual eyelash extension Instagram filter

Looking at the Instagram profile page of @ksubones, I can see that she shares a lot of images about beauty, clothing items, makeup, and lifestyle. This "Makeup" filter perfectly fits her Instagram page. I am happy because I know that this way, augmented reality can reach more people whom this type of technology is of interest.

I tried the filter on myself, and I saw that it creates more prominent lips. It colors not just the lips, but the area around it to produce thicker lips. The virtual makeup foundation reduces or hides imperfections, making the face appear smoother and younger.

Other than that, I won't comment on an area that I am not familiar about. Having said that, I do fully understand the huge potential of the technology and how it can benefit both consumers and businesses.

I've seen many Instagram 3D makeup filters where the lips are colored in different colors, but this one deals only with a real-world basic makeup try-on experience. I've seen crazy things done using makeup, but this 3D makeup filter keeps things simple, accessible and easy to understand. I'm sure people who weren't familiar with the potential of AR technology yet, will understand it straight away by using this filter.  This filter invites people to continue and explore the world of virtual makeup and see what other technology solutions and apps are out there.

It's a simple and fantastic filter to try on. Reminds me of the amazing face freckles filter by Blagovest Dimitrov. It allows people to see how they would have looked with realistic freckles on their face. A simple idea, but I'm sure many people would have loved to try it out and see how they look with freckles compared to without.

I've also tried many 3D makeup filters like the Galactic Cat filter by David Pripas, the Head in the Clouds virtual makeup filter by Tristan,  the Asymmetric space face makeup by Tristan as well,  and the creepy clown makeup by Marc Wakefield. Of course, there are many others. However, these were kind of artistic face makeup artworks. This filter is a casual makeup that many people use on a daily basis, a simple lipstick, eye extension, some foundation and that's it.

Lipstick color try-on in augmented reality

I feel that those simple virtualized true-to-life experiences can help people to better connect with the experience, especially for those who are trying it for the first time. They can easily understand why Augmented Reality is such great technology and understand some of its benefits. Of course, there are other complementary technologies that enable it, and it doesn't matter how users call it, as long as they understand that these type of functionality exist out there and it triggers there interest. Call if filters, 3D makeup, virtual makeup masks, AR selfie, face mask, whatever.

I can't wait to see Spark AR being integrated as part of Instagram-based advertisements. From what I've been told, and as of the time of writing, this is only available on Facebook. 

The last thing that I want to mention is an issue that I had. If you look closely at the virtual lipstick, you can see that it's semi-transparent. This was done so the lips texture and shape can pass through. This means that if you are already using a lipstick, the color of the lipstick will be different as it blends with the original lipstick color. This is why you can clearly see a color difference between the lip area and the outer lips area. Even if you are not using any lipstick, it will still be quite visible. Of course, if you have thicker lips that cover the entire area of the virtual lipstick you won't notice the difference in the shade of color.  The other reason why this is important is that when you try to sell a specific lipstick, you want the color to be faithfully virtualized in the try-on experience. If not, it won't be useful for users to try it on in the first place.

Here is an image to illustrate those points.

Thick vs thin lips and virtual lipstick on

You can also see as the filter is designed to thicken the lips, the outer edges look a bit unnatural.  If the app was able to pick up the texture of the lips and project is as a bump map after coloring the lips with opaque color, this should result in more authentic virtualization. Still, the effect looks nice but it's easy to see some of the flaws of the technologies. With high-res 3D face scan that can recognize the fine skin texture and bumps, we would be able to create more convincing results.

Overall, a simple yet fantastic little filter that I hope will reach as many people as possible that are interested in makeup, both consumers, AR creators and businesses alike. It will also inspire developers and creators to think about other ideas about how they can benefit from this technology for other purposes and try-on apps and filters.

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Lipstick, Foundation and Eyelash extension 3D Makeup